Email Campaigns That Convert
How a 5-Part Funnel Reignited a Dormant List and Drove a 30% Jump in Sales
✨ The Hook:
A fast-growing beauty brand had built a sizeable email list, but it was dead quiet.
Open rates were flat. Clicks were rare. Sales? Even worse.
Its needed to re-engage its audience and turn inboxes into income.
That’s where VerbaNova CompaiPA stepped in.
With a smart, emotionally-driven 5-part email funnel, we:
✅ Reactivated 65% of cold subscribers
✅ Increased conversions by 30% in one month
✅ Rebuilt its brand voice into every email
✅ Brought excitement—and sales—back to their list
🧩 The Problem
Like many DTC brands, this beauty company had:
- A large but inactive email list
- One-off campaigns with no clear funnel strategy
- No segmentation, personalization, or consistent brand voice
- Emails that looked great but didn’t convert
Its list had potential—it just wasn’t being used correctly.
✍️ Our Solution: A High-Converting Email Funnel
We created a 5-email sales sequence designed to build trust, stir desire, and drive action:
- Reactivation Email – Warmed the list with a heartfelt, benefit-driven reintroduction
- Problem/Solution Story – Highlighted its hero product with a relatable skincare story
- Social Proof + Urgency – Shared reviews + introduced a time-sensitive offer
- Value Bomb Email – Gave free beauty tips, positioning the brand as a helpful expert
- Last Chance CTA – Closed the loop that overcomes FOMO with a bonus incentive
We also refreshed their welcome email flow and added subject lines that got opened.
📊 The Results
In less than 30 days, the results spoke volumes:
- 📬 65% of subscribers re-engaged
- 📈 30% increase in email-driven sales
- 🔄 2x higher open rates than industry average
- 💡 Improved customer retention and loyalty
- 🧠 Increased brand authority with helpful content
The client didn’t just send better emails—It built a better relationship with its customers.
🔥 What This Means for You
If your email list is quiet, inconsistent, or underperforming, you’re leaving real revenue on the table.
Great email campaigns do more than sell—they connect, inform, and drive loyal repeat business.
✅ Turn Your Email List Into Revenue
VerbaNova CompaiPA helps you turn passive subscribers into passionate buyers—with words that connect and convert.
👉 Fill out the Brief Form Development Guide now.
Let’s make every send worth the click.