How a Strategic Rewrite Boosted Engagement by 68% and Doubled Inquiries in Just 6 Weeks
When a growing interior design firm came to VerbaNova CompaiPA, its website looked stunning—but it wasn’t doing the heavy lifting. Visitors were landing but not staying, and inquiries were too few and far between.
That changed fast.
With a focused strategy, we rewrote their homepage and service pages. The result?
✅ 68% increase in page engagement
✅ 2x more inquiries within 6 weeks
It wasn’t magic. It was conversion-optimized messaging backed by audience intent and brand clarity.
🎯 The Challenge
The client’s original website had beautiful visuals, but the copy was:
- Too generic and passive
- Lacking clear value propositions
- Not aligned with the brand voice
- Missing strong calls to action
Visitors were admiring the portfolio, but not converting. The client needed web content that spoke directly to their dream clients, built trust, and moved them to act.
🛠️ Our Solution: A Conversion-Focused Copy Overhaul
We began with a brand voice discovery session, then applied our proven framework:
- Homepage Rewrite: Clear messaging hierarchy, emotional hooks, benefits-led copy, and stronger CTAs.
- Services Page Redesign: Value-driven descriptions, pain-point alignment, and scannable structure.
- Keyword Optimization: Light SEO integration for relevant search terms.
- User Flow Enhancements: Strategic internal linking and placement of CTA buttons.
Every section was written to guide, persuade, and convert.
📈 The Measurable Impact
Here’s what happened within 6 weeks of going live:
- 🕒 Bounce rate dropped by 42%
- 📈 Engagement (time-on-page) increased by 68%
- 📬 Inquiries doubled through the website
- 💬 Client praised new clarity and connection with ideal clients
Their words now matched their visual excellence—and the results showed it.
🧠 What This Means for You
If your website looks great but doesn’t bring results, chances are your copy isn’t pulling its weight.
✅ Do visitors understand your value within 5 seconds?
✅ Is every page leading them closer to action?
✅ Is your tone resonating with the right audience?
If not, it’s time to fix it.
✅ Your Website Should Work Harder. Let Us Help.
You don’t need more pages—you need the right words in the right places.
👉 [Request our Brand Campaign Brief Guide to get started today.]
Let VerbaNova CompaiPA transform your site into a sales-generating machine—just like we did for this interior design brand.